Prateek Apparels is a clothing manufacturing and retail company based in Bengaluru, India, with more than 100 retail outlets across Karnataka. It was founded in 1995 by the PhulChand Group of Companies. Prateek Apparels has six manufacturing units in Bengaluru and Hubli which manufacture several global brands, in addition to their own. Munch Design Workshop, launched in June 2004, serves as their fashion and lifestyle design subsidiary.
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History
- 1995 Prateek Apparels is founded; the operations for the first factory unit commences.
- 2001 The operations for the second factory unit are started.
- 2003 The operations for the third factory unit are started.
- 2007 Coupon Malls is first launched in Bangalore and Raipur. Prateek Apparels acquires Hubli Apparels Pvt. Ltd.
- 2009 FSquare is first launched in Bangalore.
- 2011 A joint venture with Bilsar-Bilteek commences.
- 2012 12th Coupon Mall launched at Bannergatta Road Bangalore.
- 2013 13th Coupon Mall launched at Saroornagar Hyderabad
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Retail outlets
FSquare
In 2009, Prateek Apparels opened the FSquare retail outlets, which catered only their own private labels for men. In a parallel move, they closed their ties with Kanz, a Germany-based company which was placed as the international kids' fashion outlet.
Coupon Malls
Coupon Malls was first launched in Bangalore in 2007. Following this, Prateek Apparels ventured into different cities outside Karnataka such as Raipur (2007), Faridabad (2008), Hyderabad (2008), Calicut (2008) Bhilai and Durg.
Past campaigns
In 2010, Kannada cinema actor Puneet Rajkumar was the celebrity spokesperson for FSquare brands.
Coupon Malls has promoted their campaigns with South Indian stars such as Harika and Bengali actress Payal Ghosh.
Source of the article : Wikipedia
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